Magdas Hotel










Good Practice Criteria

Inclusivity & Participation

Does the practice ensure that its services are accessible and responsive to diverse groups?

Inclusivity and the acceptance of difference as strength are core principles of Magda’s Hotel, and dignity and equality shape its leadership approach. The hotel employs social workers to provide apprentices and other staff with assistance on a range of topics, from inter-staff conflict to housing, administrative issues and accessing German classes. As a social business, the active integration of those with limited access to the labour market is a priority.

Good practice checklist

✓ Adopt a participatory, gender mainstreaming, age sensitive, inclusive approach and secure equal opportunities for beneficiaries.

✓ Make sure to provide precise and accessible information on how to access services in different languages, formats and through different communication channels

✓ Ensure that equality and diversity are an essential part of how services are delivered, taking into consideration different needs and capacities.

✓ Make reasonable adjustments to service delivery in order to take into account particular needs of the target group.

Does the practice involve the active participation of the receiving society?

The hotel employs mixed teams of professionals and refugee trainees, and aims to show that integration is a two-way-process. It works to change attitudes among both the receiving society and tourist populations by demonstrating that integration can be successful.


Good practice checklist

✓ Consider integration as a two-way process, and aim for change on the side of the receiving society.

✓ Foresee an active role for the receiving society in the design and implementation stages of the practice, and involve actions that encourage native communities and beneficiaries to work together.

Does the practice consult its beneficiaries and involve them in the design, implementation, monitoring and evaluation of the action?

Social workers collect project feedback, listen to participants’ concerns and take note of issues that need to be addressed on an ongoing basis. Feedback is also collected during on- and off-boarding processes. This information is complemented by an annual external consultation with all staff, in conjunction with the Vienna University of Economics


Good practice checklist

✓ Organise consultation activities with migrant beneficiaries in order to co-create actions where possible and secure their feedback on the design and evaluation of the action.

✓ Provide appropriate feedback mechanisms by which beneficiaries can safely express their opinions on service quality.

✓ Use flexible and interculturally-adapted formats and compensate participants for their contribution.

Relevance & Complementarity

Are the objectives of the practice relevant to the needs of the migrants?

Magda’s Hotel is based around, on the one hand, the need for inclusive traineeships and non-discriminatory workplaces, and the need for qualified staff in the tourism sector on the other. The involvement of social workers ensures a holistic approach.


Good practice checklist

✓ Identify and analyse the needs of the relevant migrants and prioritise methods which directly ask them about their needs.

✓ Identify and analyse gaps in integration support and design actions to fill these gaps.

✓ Aim for systemic improvement, satisfying the needs of the majority of target groups in the target area.

Is the practice relevant to the empowerment of migrants, the strengthening of their autonomy and the support of their long-term integration?

The promotion of labour market integration through inclusive traineeships empowers refugees, strengthens their financial autonomy and supports their long-term integration. By providing proof that integration can be successful the hotel also serves to reduce discrimination and counter negative narratives around integration, further securing the social inclusion of refugees in the long term.


Inspiring tools:

Exemplary video on inclusive traineeships and jobs.

Good practice checklist

✓ Devise actions with the overarching goal of providing positive feedback and making migrants more confident, autonomous and independent.

✓ Contribute to migrants’ engagement with the community for the common good.

✓ Ensure that services contribute to the strengthening of the capacities of migrants/migrant communities.

✓ Include (or create the preconditions for) actions that facilitate long-term integration.

✓ Address discrimination and information gaps as obstacles to long-term integration.

Does the practice align with the priorities, strategic goals and policies of other relevant stakeholders, and contribute to the wider integration framework?

Magda’s Hotel is a flagship social business that aims to demonstrate that supporting the integration of refugees is beneficial on both a social and a financial level. As part of Caritas, Magda’s Hotel belongs to a wide network of migration and integration initiatives, as well as to (social) business networks.


Good practice checklist

✓ Ensure that all actions are in line with international and European human rights standards.

✓ Employ regional/local, national and EU/international level integration-related guidelines and tools.

✓ Make sure that the services offered contribute to the strengthening of the capacities of relevant institutions to support future development.


Is the practice adequately planned and based on a comprehensive design?

As a social business in a competitive market, comprehensive design and meticulous planning were key during the inception phase of the project. Tourism expertise was provided through a specialised agency, for example, and in cooperation with the Austrian Association of Hotel Owners. Continuous collaboration with the Vienna University of Economics is also ensured in order to carry out regular and objective impact analysis.


Good practice checklist

✓ Aim for actions that achieve observable outcomes among the target group or contribute to changes during the implementation of the action.

✓ Make sure that the objectives and planned results of the activity are feasible and clear.

✓ Develop a communications strategy during the design phase of the action and pay attention to communication with host communities and local authorities.

✓ Ensure the practice is based on indicators that are measurable, achievable, and relevant.

Develop a staff management plan to identify team members with the right skills to work with beneficiaries, and their needs for training and further qualification.

Does the practice regularly monitor implementation and evaluate its results?

Regular monitoring and evaluation are an absolute necessity for a social business. Comprehensive impact analysis is carried out in conjunction with the Vienna University of Economics.

Good practice checklist

✓ Ensure regular monitoring of action implementation and compare actual performance to goals set during the design phase.

✓ Anticipate obstacles that might occur and plan alternative scenarios during the design phase of the action.

✓ Ensure achievement of intended outputs / outcomes.

✓ Determine whether practice outcomes are considered successful by beneficiaries, the host and practitioner communities, funders, and policymakers.

Assess whether interventions contribute to long-term sustainable change.


Is the practice prepared to sustain its positive effects after completion?

The project is built around a long term, comprehensive social business plan. It is designed to be sustainable, relying on multi-year funding and income from its own activities, and has no planned completion date. Its long-term goal is financial independence, both in terms of the project itself and in terms of outcome for its refugee participants.

Good practice checklist

✓ During the design phase, anticipate opportunities to continue the intervention after completion.

✓ Prepare and apply a well-defined sustainability plan to ensure the continuation of positive effects / outcomes.

✓ Devote resources to building capacities during the implementation phase, in order to ensure that the necessary human resources, expertise and infrastructure are in place to sustain the services upon completion of the action.

Does the practice attract structural funding and support from new sponsors and individuals, or have the potential to develop a business model to generate its own resources?

The project is based on a social business model and generates its own resources. Crowd funding during the early stages of implementation helped to generate wider public interest and support, and the Austrian Association of Hotel Owners has readily provided its expertise and support.


Good practice checklist

✓ Develop partnerships and relations with relevant stakeholders at the early stage of the action to ensure that the practice has strong support and potential partners for after the primary funding terminates.

✓ Identify new EU and national funding opportunities for long-term integration (e.g., shifting from project-based initiatives that are limited in time or dependent on one (external) donor to a comprehensive, multi-year strategy based on secured funding or diverse funding opportunities).

✓ Diversify funding opportunities and identify options for self-financing through business activities or social entrepreneurship.

Partnership & Collaboration

Does the practice establish communication and coordination with other relevant actors to foster the integration of migrants? (e.g., migrants, civil society, public authorities, businesses)

Civil society was involved in the initial crowd funding process for the project, and individuals continue to be involved through volunteering their time and expertise (some have built furniture for the building, for example). Coordination and communication with other professionals in the hotel and social business industries is important for the successful continuation of the project, as is collaboration and discussion with other branches and sections of Caritas.

Good practice checklist

✓ Ensure the involvement and participation of key stakeholders in the development phase and create strategies to involve them in the action.

✓ Include multi-stakeholder consultation with professionals, institutions, and citizens, in order to promote the meaningful participation of refuges and migrants and support a joint sense of ownership of decisions and actions.

Does the practice contribute to discussion on the improvement of integration support policies?

The practice has been widely discussed in the Austrian media, and serves as a flagship model of the promotion of integration through social business.

Good practice checklist

✓ Seize opportunities to contribute to the development of comprehensive integration strategies involving EU-level/national/regional/local authorities, service providers and civil society.

✓ Work with relevant partners to jointly review operations, practices, services, and integration outcomes.


Non- EU Partners


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